For the United States to step the game “Warcraft” follow
Sunday, May 31st, 2009Two American video game producers to increase marketing efforts in China, hoping to reproduce Activision Blizzard Inc., the online game “World of Warcraft (World of Warcraft) by the rapid ugg development in the success of the Chinese market .
Source: companyofheroesgame.com / eafifaonline2.com the next few months, Electronic Arts (Electronic Arts Inc.) and THQ Inc. plans to introduce more of China’s online games, these initiatives will help them scale-up development in China 3, U.S. $ 4 billion market, this market is expected that three years more than 60% growth to 5.5 billion U.S. Dollar of the scale. It is expected that the game is THQ’s “heroic society” (Company of Heroes) and EA’s “FIFA Online 2″.
In China, shows that the two games of the strategic changes. Although the large Chinese market, but in the history of the game for the West is a problem because the market for Tencent Holdings Limited (Tencent Holdings Ltd) and Shanda Interactive Entertainment Limited (Shanda Interactive Entertainment Ltd) Characterized by local companies such as.
Life is very difficult for Western companies in China market, cultural differences and the government of these points, web content needs to be approved by the government to sell. Fight against piracy is the game producer, where the theme of the game is in a few hours - not even before the release, usually it will be pirated in China.
The two games are also expanding in China to compete with Activision, one of the few in the Chinese market the success of a game of foreign companies. According to the Beijing-based search engine Baidu (Baidu) information in order to conquer the world, as the theme of the fantasy game “World of Warcraft” in the last month, is China’s third most (more…)